Press Releases

Six months after its debut, Mushroom Council’s Mushroom Monday initiative is gaining momentum nationwide. National media events, coast-to-coast restaurant sign-ups, local market chef promotions and social influencer takeovers are all driving this growth across foodservice, retail and consumer markets.

The Mushroom Council has named produce marketing strategist Amy Wood its new President & CEO

The Mushroom Council® applauds recent enhancements to the Special Supplemental Nutrition Program for Women, Infants and Children (WIC). These updates give 7 million participants access to four times the number of fruits and vegetables previously offered.

The Mushroom Council® will target its most loyal shoppers in an all-new multimedia advertising campaign aimed at encouraging those who already love mushrooms to purchase even more.

Jan. 31, 2024 – In recent years, annual food trend forecasts have consistently highlighted fresh mushrooms. And, each year, the…

January 16, 2024 – Want to celebrate Mushroom Monday with an all new mushroom dish? For inspiration, click no further…

Mushroom Council® Readies Multi-Channel Promotion to Rally the Mushroom Phenomenon January 16, 2024 – Mushrooms are having a moment. Whole…

Mushrooms aren’t just having a moment. They are a movement, whether showing up in fashion and housewares, featured as a functional ingredient in beverages and snacks or served up fresh in home kitchens and restaurants nationwide. Now, a new report from the Mushroom Council® reveals long-term shifts in consumer preferences for fresh mushrooms, providing valuable insights to growers, retailers and menu developers as they seek to seize consumers’ enduring passion and interest for mushrooms.

Why and How Mushrooms Should Be on Your Grill This Weekend September 13, 2023 – What’s expected to sizzle on…

September’s “Real Fast. Real Food.” Initiative Showcases Convenience September 6, 2023 – Meal prep time is tight. Mushrooms are the…

August 28, 2023 – It’s been all mushrooms all summer long with Allrecipes. The Mushroom Council’s first-ever collaboration with Allrecipes,…

Mushroom Council and Culinary Institute of America Launch “Mushrooms in the Plant-Forward Kitchen” Video Series August 02, 2023 — Looking…