Press Releases

(March 12, 2025) – As fresh mushrooms gain momentum in the marketplace, the Mushroom Council is expanding its marketing team…

Nominations Open for 2026-2028 Term (March 4, 2025) – At its February 12-13 meeting in San Antonio, the Mushroom Council…

The Mushroom Council hosted more than 40 mushroom industry marketers and executives in San Antonio earlier this month for the 2025 Mushroom Marketing Summit.

Jason’s Deli is debuting a new menu item featuring mushrooms in partnership with the Mushroom Council.

See the Mushroom Council’s top recipes in 2024!

Six months after its debut, Mushroom Council’s Mushroom Monday initiative is gaining momentum nationwide. National media events, coast-to-coast restaurant sign-ups, local market chef promotions and social influencer takeovers are all driving this growth across foodservice, retail and consumer markets.

The Mushroom Council has named produce marketing strategist Amy Wood its new President & CEO

The Mushroom Council® applauds recent enhancements to the Special Supplemental Nutrition Program for Women, Infants and Children (WIC). These updates give 7 million participants access to four times the number of fruits and vegetables previously offered.

The Mushroom Council® will target its most loyal shoppers in an all-new multimedia advertising campaign aimed at encouraging those who already love mushrooms to purchase even more.

Jan. 31, 2024 – In recent years, annual food trend forecasts have consistently highlighted fresh mushrooms. And, each year, the…

January 16, 2024 – Want to celebrate Mushroom Monday with an all new mushroom dish? For inspiration, click no further…

Mushroom Council® Readies Multi-Channel Promotion to Rally the Mushroom Phenomenon January 16, 2024 – Mushrooms are having a moment. Whole…