Press Releases

AUSTIN, TEXAS, May 31, 2023 – This past Memorial Day weekend, the Mushroom Council® celebrated the kick-off to grilling season…

The Mushroom Council® this month kicks off its first-ever “Mix It Up With Mushrooms” contest in collaboration with Allrecipes, the world’s largest food media brand, for a 2023 multimedia campaign encouraging grocery shoppers to buy more mushrooms to blend into classic ground meat or meat alternative recipes for more nutritious, delicious sustainable dishes.

Mushroom Council® Kicks-Off Grilling Season at Nation’s Premier Barbecue Festival  At Austin’s “Hot Luck” Food and Music Festival, a “Shroom…

Promotion Features Prominent Chefs Livestreaming Mushroom Recipes on Kittch.com Throughout April  New York City (March 30, 2023) – For the…

The Mushroom Council is excited to drive up to an array of all-new mushroom-centric dishes this spring at Checkers & Rally’s. The iconic drive-thru restaurant chain – known for its flavorful, craveable foods at a great value – recently launched an LTO that expands its line-up of mushroom-infused burgers and sides.

At its February 23 meeting in Charleston, S.C., the Mushroom Council® elected new officers for 2023.

January each year marks food trend forecast season, and over the past several years, the mighty fresh mushroom has placed high atop annual culinary forecasts served up by media and other trend spotters.

Unlock New Flavors and Key Nutrients by Discovering Mushrooms’ Perfect Pairings Jan. 19, 2023 – Immune health remains in peak…

Immune health remains in focus among consumers this season as the “tripledemic” of flu, RSV and COVID converge. With this in mind, the Mushroom Council® will continue to support its ongoing “Feed Your Immune System” campaign with a refreshed and relaunched promotion in first quarter of 2023.

Over the past year, visitors to MushroomCouncil.com perused hundreds of original and shoppable recipes showcasing mushrooms’ always in-season flavor and versatility, from delicious umami indulgences to nutritious dishes that play a role in feeding the immune system. Whether the recipe was for breakfast or dinner, simple or complex, blended with protein or made center of the plate, fans made mushrooms the star in their kitchens in 2022. As the year draws to a close, the Mushroom Council shares the top five most accessed recipes on its site:

Oct. 11, 2022 – According to the New York Times, mushrooms are the 2022 “Ingredient of the Year.” But who…

Extending your grocery budget, adding more nutrition, eating more sustainably: No matter what challenge you’re trying to solve in the kitchen, “Mushrooms are the Answer.”